https://www.adpro.co.zm/insights Field notes, analysis and the occasional refusal from AdPro 360. en-zm https://www.adpro.co.zm/insights/dwell-time https://www.adpro.co.zm/insights/dwell-time Why the cheapest reach in Lusaka is often the most expensive line on a media plan — and how we rebuild plans around the seconds an audience actually gives you. Point of view Tue, 14 Jul 2026 00:00:00 GMT https://www.adpro.co.zm/insights/broadcast-discipline https://www.adpro.co.zm/insights/broadcast-discipline Lessons carried from scripted television into brand film — and why they cut cost rather than add it. Field note Tue, 30 Jun 2026 00:00:00 GMT https://www.adpro.co.zm/insights/first-ninety-days https://www.adpro.co.zm/insights/first-ninety-days A sequence for multinationals that want more than a translated campaign. Analysis Tue, 16 Jun 2026 00:00:00 GMT https://www.adpro.co.zm/insights/refuse-the-brief https://www.adpro.co.zm/insights/refuse-the-brief Proactive means saying no to the work that will not move the number. Point of view Tue, 02 Jun 2026 00:00:00 GMT https://www.adpro.co.zm/insights/outdoor-at-speed https://www.adpro.co.zm/insights/outdoor-at-speed Six rules we apply to every billboard before it goes to print. Craft Tue, 19 May 2026 00:00:00 GMT https://www.adpro.co.zm/insights/media-landscape https://www.adpro.co.zm/insights/media-landscape Where the inventory is genuinely undervalued, and where it is not. Industry Tue, 05 May 2026 00:00:00 GMT